Challenge
Shein's Challenge was letting their prospects visit their stand and remain in it to be educated about their new product line.

Solution
We created a phone booth that rings unexpectedly,  delivering a recorded voice message with a four-digit code, enabling participants to try unlocking the Giftbox. Inside the Giftbox lay Shein's product, and anticipation built as prospects eagerly awaited the ringing phone to try to get the prize.