Challenge

Creating an engaging brand activation for Philips at a bustling food festival in Dubai required a concept that would stand out and physically involve participants while showcasing the product’s capabilities.

Solution

We introduced the "Bike to Activate" experience, where participants pedaled a bike to digitally blend fruits and vegetables, demonstrating the power of Philips’ blender. With 445 participants over three days, this immersive activation turned prospects into active participants, blending physical activity with digital interaction to create a memorable, hands-on brand experience. This versatile concept could easily be adapted to power other interactive elements like games or vending machines, making it a dynamic solution for any brand activation.