Challenge:

Create an engaging brand activation at Dubai Design District to showcase Carmex’s original medicated lip balm formula. The goal: highlight its smooth-glide application while collecting valuable customer data.

Solution: iboothme Retro X  and Vending X

• Guests entered their details and selected preferences at the Retro X booth.

• AI-generated, Carmex-branded photos transformed participants with perfectly smooth, hydrated lips.

• Additionally Two vending machines dispensed product samples, turning the experience into a tactile brand moment.

Results:

• 983 unique data points collected in just 6 hours

• 983 Carmex products distributed with vending X