Challenge
Burger King introduced their new chicken burger intending to excite millennials in food courts. Their second goal was to spark curiosity among potential customers at the activation, spreading the word about their new burger throughout the town.

solution
We have developed a voice command game where the character is a Chicken, and to let the chicken jump to avoid traps, prospects had to imitate the sound of the chicken. It was exceptionally entertaining, and everyone was gathering around Burger Kings activation.